SMS@ctive Technologies Corp. has announced that it has entered into a revenue sharing agreement with EGO Soft Inc.
This agreement grants EGO Soft non-exclusive rights to provide SMS@ctive's state-of-the-art short messaging services (SMS) content including downloadable ring tones, logos and pictures, scheduled alerts, SMS chat and other content to the Chinese mobile market.
EGO Soft has been authorized by China Mobile Communications Corporation (China Mobile) and China United Telecommunications Corporation (China Unicom) to offer its services nationwide to all the China Mobile and China Unicom's subscribers. EGO Soft will distribute SMS@ctive's content to its estimated 500,000 subscribers through direct premium billing connections through China Mobile and China Unicom. The premium billing connections enable EGO Soft to have the carriers bill users for the content directly on their monthly mobile statement. This provides the opportunity for SMS@ctive to offer its content to approximately 270 million mobile subscribers, plus all future China Mobile and China Unicom subscribers.
EGO Soft, based in Hangzhou, China, was established January, 2002. It is a mobile service provider whose core business includes lottery information, news, SMS games and multimedia services (MMS) to Chinese mobile subscribers. EGO Soft has entered into partnerships with China Mobile, China Unicom and Zhejiang Lottery Centre (soccer).