Linktone Ltd., a provider of wireless value-added services in China, and Cartoon Network, a Turner Broadcasting System Inc. company, are launching new Cartoon Network Java games in China.
The new games further diversify the Cartoon Network 2.5G wireless services (MMS and WAP) already available through Linktone to millions of mobile users in China. The new games, designed for the China market, will include favorite Cartoon Network characters Tom & Jerry and The Powerpuff Girls. The first, unveiled in late June to China mobile users is 'Tom & Jerry Cheese Chase', an action-packed game with rich graphics. This will be followed by the newly designed game 'The Powerpuff Girls Bad Mojo'.
Linktone will distribute these games via their wireless services as part of a strategic partnership set up with Cartoon Network in June 2003. This alliance also allows Linktone to develop and distribute other Java games based on Cartoon Network's properties, which are expected to be launched later this year.
Other SMS, MMS and WAP products introduced by Cartoon Network and Linktone to China mobile users have included Tom and Jerry, the Flintstones and the Powerpuff Girls animated wallpapers and games.