NEC Corporation has announced that NECTelecommunications (China), a new company and a business entity established in May 2004 is to actively pursue mobile solution business in China, introduced a new branding strategy "Get Personal" (Chinese-English translation) to further expand its mobile business in China.

Along with the new campaign, NEC intends to enter into the mid-low range product market segment to appeal to a wider range of consumers in China. The three N10X series of products with seven color variations, which are also being announced today, are one of the key products for the new strategy.

The new models introduced are the N109, N100 and N110. They target a wider range of people, from business to individuals, with "friendly, simple and stylish designs". They are equipped with 300,000 pixels digital camera with various camera functions, 2.0 inch color large TFT screen with 65,000 colors, 40 polyphonic ring tones and also support JAVA.