Shanghai Jinshan District Government announced that an integrated news reporting campaign, titled Jinshan Charms, was launched on September 2 to showcase the economic and social progress attained in Jinshan since the reform and opening up of the district.

The campaign is expected to run up until September 18. Jointly sponsored by Shanghai Eastday.com, Jinshan News, Jinshan TV Station and Jinshan Infonet, the campaign takes the form of news reporting, interactive exchanges and media links.

Following the opening ceremony on September 2, district leaders, Li Yuyi and Ye Ruqiang, logged onto the VIP chat-room of Eastday.com, interacting with the netizens on nearly 100 topics including Jinshan's industrial orientation, environmental protection, coastal development and further utilization of resources for beach volleyball matches.