TOM Online (TOMO) announced the launch of a mobile music roadshow across the country to showcase legal downloads of music to mobile devices.
The mobile music roadshow, which features up and coming Internet singers, will kick off with a music extravaganza in Chengdu on August 6th. It will then tour Guangzhou, Nanjing, Zhengzhou and Xian before its finale at Dalian on August 27th.
China's wireless data market is expected to grow to more than US$9.2 billion by 2008 from an estimated US$5.26 billion in 2005, according to Gartner. A key driver for that growth will be the distribution of music and entertainment content through new wireless media services such as RBT, IVR and ringtone download.
TOM Online's paid wireless services such as RBT, IVR, WAP and SMS counted about 77 million cumulative users as at March 31, 2005. In addition, its portal tom.com is one of the most visited sites in China, providing the Company an invaluable user base and platform to cross sell its mobile music services.