Focus Media (FMCN) has entered into a strategic partnership with Kijiji.com, a wholly-owned online classifieds listing service of eBay (EBAY), to jointly explore the classified advertisement market oriented at middle and small enterprise clients in China.

Starting in November, Focus Media will release the classified ads from Kijiji at the bottom of Focus' crystal liquid screens across Shanghai. These displays are often found near elevators and entrances to office buildings, residences, and restaurants.

The two sides will share the ad income, but a detailed percentage has not been disclosed.

Focus Media was listed on Nasdaq in July this year. Since then, its stock price has risen by 50%. Now it wants to seek new profit-making points in the estimated CNY30 billion classified ad market in China.