With its contract with Mop.com going to expire, MSN China has chosen Qihoo, a leading online community search engine and search technology provider in China, as its new content provider.

Qihoo's marketing director Xiao Jie did not disclose further details about the cooperation with MSN.

MSN began cooperation with Mop.com on May 26, 2005. According to their agreement, Mop.com would provide content while MSN China would help it bring in more traffic and help build its brand.