Shanghai Media Group's affiliate SMG New Media Company has reached a comprehensive cooperation agreement with Datang Mobile for work on mobile phone television terminals and standards.

The parties announced that they will jointly develop and promote DMB mobile phone television solutions based on China's national 3G standard. The DMB mobile phone television makes use of wireless digital broadcasting technology. It features low cost components and wideband reception.

SMG has been working with China Mobile on mobile phone television since September last year. At present, its mobile phone television can support more than 20 types of digital audio frequency programs and up to four normal television programs.

The companies estimate that by 2008, mobile phone television users will account for about 9% of the total mobile phone users in China.