Lenovo (LNVGY) has announced a new Lenovo Services business unit, uniting all aspects of customer service globally under the leadership of a new senior executive, Christopher J. Askew.

"Customer satisfaction is a key goal for Lenovo, and this new Lenovo Services unit deepens our commitment to delighting customers with every services engagement," said William J. Amelio, Lenovo's chief executive officer. "Services are increasingly important to all PC customers, and we intend to take our responsiveness and performance to industry-leading levels. While Lenovo already approaches best-of-breed in this respect, services leadership requires a strong, unified global organization to drive both the highest customer satisfaction and operational excellence."

Askew has been appointed to lead the new organization as senior vice president, Lenovo Services, effective immediately. He will report directly to Amelio and will be based in Singapore.

"Chris is a high-energy executive with critical strategic, financial and operating skills. His track record includes proven results, consistently exceeding financial and operating targets in start-up, turnaround and high-growth environments," Mr. Amelio added. "He brings to Lenovo global experience from the US, EMEA and AP, as well as in both direct- and channel-driven strategies."

Most recently, Askew served as vice president, Dell Services, Asia-Pacific and Japan.