Experts from the animated cartoon industry predict in local media that the coming three to five years will be a golden period for the development of China's animated cartoon industry and the total market value will reach CNY100 billion during the same period.

Lu Xuewu, director of the School of Animated Cartoons from Chinese Media University, says that there are about 500 million cartoon consumers in China, of which about 320 million are youngsters. Lu says that this huge market demand will drive up China's animated cartoon industry.

Cina's State Administration of Radio, Film and Television has designated 15 national-level cartoon industry bases. 50 cities in the country say they will also develop the cartoon industry during the 11th Five-Year Plan period.