Chinese web portal Sina.com (SINA) has announced a strategic partnership with Dragon TV in Shanghai.

According to their agreement, the parties will cooperate on a variety of fields, including news content and marketing activities. Sina.com will provide its powerful network platform and information resources for Dragon TV, including network display, information support and online interactive activities.

In the coming year, Sina.com will become the sole portal website for Dragon TV's affiliated programs and fashion and entertainment services.

The parties also hope that their cooperation will create a new development pattern for China's future media industry.