Dynasty Gaming signed an agreement with Sohu.com (SOHU) to cooperate on content and marketing matters related to Dynasty's Mahjong game on Sohu's casual game platform.
Dr. Charles Zhang, Sohu's founder, Chairman and Chief Executive, said, "Since our launch 10 years ago, we have been committed to providing the most advanced interactive online source for information, entertainment and communication in China. We believe that a formalized relationship with Dynasty will enable us to further enrich the value of our brand through our entertainment and games offering. Moreover, by integrating Dynasty's product, including a game that is regarded as a national sport in China, we will be providing yet another reason why Sohu is simply indispensable in the lives of Chinese people."
Dynasty says it has already established a relationship with Beijing Junnet Science and Technology Company Limited, one of the largest prepaid card distributors in China, for the marketing and distribution of prepaid cards for accessing play-for-points game sites. As well, Dynasty has partnered with Sun Media Investment Holdings Limited, which provides a channel for reaching millions of people through multiple electronic and print media networks, and with Betex (Group) plc, one of the first non-Chinese company granted the right to co-manage a number of the government-owned sports lotteries and to be officially involved in lottery operations in mainland China.