Microsoft (MSFT) has, for the first time, set a chief operating officer position for the Microsoft Greater China region and appointed Eugenio Beaufrand as its first COO.

Eugenio Beaufrand is responsible for sales, marketing and service and focuses on improving clients' and partners' satisfaction. As a top manager of the company, he is also responsible for providing support to the main clients of Microsoft in the region.

As COO, Beaufrand will be responsible for overseeing sales, marketing, and services operations in the market. His responsibilities will include a strong focus on driving customer and partner satisfaction as well as providing support to Microsoft's major clients in the region.

Eugenio Beaufrand will report to Zhang Yaqin, chief executive officer of Microsoft Greater China region.

A seasoned, 23-year veteran of Microsoft, Beaufrand most recently held the position of vice president, Microsoft Latin America, where he led the region to four highly successful years of unprecedented growth. Beaufrand is a native of Maracaibo, Venezuela and has a Bachelor of Science in Business Administration and Economics from the Lewis and Clark College in the United States.