Dell (DELL) will formally bring its twelfth experience retail center in China to Beijing's Zhongguancun area.

Yang Chao, general manager of Dell Greater China's Consumer Service, has told local media that Dell has been strengthening its initiatives in the expansion of the consumer service market and it has launched eight types of Inspiron laptop computers and launched 12 Experience Centers in the country. Yang says that Dell has taken these important measures to bring itself closer to Chinese consumers.

The new experience center is reportedly located in the E-World shopping center of Zhongguancun, Beijing. Dell says that it will continue to expand the network of its centers in China.

Dell has already set up experience centers in Shanghai, Guangzhou, Tianjin, Chengdu, Nanjing, Hangzhou, Suzhou, Xi'an, Ningbo, and two centers in Chongqing.