Focus Media (FMCN) says it has launched its first large-size LED digital outdoor billboard in Shanghai.

Through a renewable contract with the Shanghai government, Focus Media acquired the right to operate a 1500 square foot LED digital billboard on a boat navigating roundtrip along the Bund area in Shanghai.

The company says the digital billboard is an important addition to its current iStreet Network of over 200 digital LED advertising panels covering Shanghai's major high traffic commercial areas. The launch of the large-size digital billboard marks an important milestone of Focus Media's continuing effort to strengthen its digital out-of-home coverage of urban consumers in China.