Omniture (OMTR) announced a strategic alliance with Chinese Internet search engine Baidu.com (BIDU) to give online marketers around the world direct access to Chinese consumers.

"This strategic partnership with Omniture will enable Baidu.com advertisers to increase the performance of their online campaigns," said Haoyu Shen, Baidu.com's vice president of business operations. "By integrating our search metrics with Omniture, we believe online marketers will not only be able to measure campaigns but also improve conversion by making the end-to-end search experience more relevant. Companies tapping the Chinese market should now be able to reach Baidu.com customers more easily."

According to iResearch, Baidu.com's share of Web search traffic in the third quarter of 2007 was 73.6% in China while Baidu.com's market share for China's search engine marketing spend was 60.8%.

"We believe China is an enormous untapped market opportunity for many companies," said Josh James, CEO and co-founder, Omniture. "Our partnership with Baidu.com strengthens our business in China and allows our customers to more effectively add China to the growing list of world economies supported by Omniture solutions."