Zhongyu, one of the largest mobile phone retailers in China, announced its online shopping mall in which it has invested over CNY10 million was formally opened on April 18.

Guo Xiuhong, vice president of Zhongyu, says the company will mainly focus on B2C and B2B mobile phone e-commerce and try to seek an advantageous position in the ever increasing e-commerce market. He says that the company will also launch a mobile phone e-magazine.

Guo believes that the extensive chain network is the biggest advantage for Zhongyu to enter the e-commerce market. What's more, he says Zhongyu owns greater advantage in goods price thanks to its large retailing scale.

Zhongyu promises to offer consumers the same after-sales service for the mobile phones they purchase from the company's e-commerce channel as from the company's stores.