China Telecom's subsidiary Guangxi Telecom will be using UTStarcom's (UTSI) RollingStream IPTV platform to deploy a new interactive advertising system, making Guangxi Telecom the first service provider in China to deploy IPTV for building-based video advertising.

UTStarcom says it will provide Guangxi Telecom with 3,600 concurrent IPTV streams for the initial deployment of the interactive advertising system in 14 Guangxi cities. In the first phase, set-top boxes will be deployed in supermarkets, department stores, office buildings and in Guangxi Telecom's facilities in Nanning, Liuzhou, Guiling, Qinzhou, Guigang, Wuzhou, Beihai and Baise.

"UTStarcom has a great deal of experience in successfully deploying and scaling advanced IPTV solutions in China and around the world," said Robert Wu, CEO of UTStarcom China. "The advertising deployment with Guangxi Telecom is a strong demonstration of how UTStarcom is enabling new interactive applications based on our RollingStream platform, and we'll continue to work with leading service providers to provide innovative services for their customers."

UTStarcom's RollingStream end-to-end IPTV system currently supports more than 850,000 live IPTV subscribers globally and maintains a current total system capacity of more than 2.5 million subscribers as a result of recent successful deployments in China with China Netcom and China Telecom, in India with Bharti Airtel, MTNL/Aksh and United Telecoms Limited, in Sri Lanka with SLT, in Japan with Softbank, in Latin America with Brasil Telecom and in Taiwan with Markwell.