Chinese computing brand Lenovo is bifurcating its organizational structure and shaking up its product groups to gain better efficiencies.

"This realignment enables Lenovo to better leverage synergies that exist between similar markets that may be separated geographically but share market dynamics that impact our customers, what products we sell and how we go to market," stated Yang Yuanqing, CEO of Lenovo. "Our goal is to create a faster, more streamlined organization that can adapt quickly to target strong growth opportunities while more effectively focusing resources on our core business."

Lenovo has created two new business units for focusing on customers in mature markets and emerging markets, respectively. The new structure replaces the company's existing regional market organizations and is designed to align the company more closely with its strategic direction and market dynamics to better serve customers.

The Mature Markets organization will be led by Milko Van Duijl, currently senior vice president, and president, Europe/Middle East/Africa. The Emerging Markets organization will be led by Chen Shaopeng, currently senior vice president, and president, Asia Pacific/Russia. Van Duijl and Chen will continue to be based in Paris and Beijing, respectively.

For a product reorganization, the new Think Product Group will focus primarily on commercial customers, and the new Idea Product Group will focus on consumer and commercial small and medium enterprises.