Joseph Chen, chairman of Oak Pacific Interactive, has announced that the group will change the name of its social networking service website Xiaonei.com to Renren.com.
Chen explained that as more student users of Xiaonei.com leave their schools and more people from different ages join the website, the single alumni service of Xiaonei.com cannot meet demands of all users and a reform is inevitable. With the literal meaning of "inside the school" in Chinese, Xiaonei was originally created as a website that can make graduates keep in touch.
In addition, an insider from Oak Pacific Interactive revealed that the group will focus on two platforms in the future, including a communication platform based on Renren.com and an entertainment platform based on Kaixin.com.