Chinese online video website Youku.com today opened its copyright identification management platform to identify and prevent the upload of infringing video content by Youku users.

Youku Chief Technology Officer Yao Jian stated: "Trial operation of the copyright identification system has already begun for European and American audio-video copyright holders. Following this initial stage of operations, we will continue to improve and perfect the system, making it more efficient and more convenient to use."

Youku has joined the China Network Copyright Committee, which also announced its establishment today. The committee is one of the first official committees addressing online copyright issues in China.

Through this new system on Youku, legitimate copyright holders can take full advantage of Youku's value chain, from content to platform to marketing.