Chinese Internet tourism service provider Tuniu.com revealed that the company recently launched service centers in Harbin, Zhengzhou, Changsha, Jinan, and Qingdao, respectively.

Prior to this, Tuniu.com had already established 15 service centers across China, covering Beijing, Shanghai, Shenzhen, and Nanjing.

Tuniu.com launched its IPO on Nasdaq in May 2014. At that time, the company's chief executive officer Yu Dunde said that they would focus on the expansion in second- and third-tier cities in the future. In line with this new strategy, Tuniu.com launched five additional service centers for the first phase. According to Yu, those five cities are provincial capitals and important prefecture-level cities with fast development and strong travel demand.

A representative from Tuniu.com said that the company currently has operating experience for 15 service centers, which plays an important role in the company's realization of its O2O model. In the traditional tourism industry, physical stores are the major portals for booking tours. As an important way for an online tourism platform to enter traditional travel agencies, Tuniu.com's service centers directly target local citizens, and they help the company establish online and offline cooperation with suppliers.

The company is implementing regional expansion and expects to enter more cities before the end of 2014.