Gome's unaudited semi-annual performance report ended June 30, 2015, shows its net profit increased by 15.9% during the reporting period.
According to the report, Gome's listed company realized sales of CNY31.69 billion over the first six months of 2015, representing a year-on-year increase of 8.8%. Its consolidated gross margin was 17.7% and its total expense rate decreased by about 0.8 percentage point year-on-year to 15.5%. Meanwhile, the company's net profit attributable to shareholders reached CNY687 million, a year-on-year increase of 15.9%. In addition, the company reported adequate cash and its cash and cash equivalents were CNY10.72 billion.
From January to June 2015, Gome added 117 new stores, including 84 in the second-tier market. The company also reported individual store growth of 2.3% and the growth rate in the second-tier market was 5.3%.
In regards to its e-commerce business, Gome's listed company realized online sales increase of 151.3% compared with the same period of last year. The company actively developed mobile app, micro store, and big data, which helped it increase mobile trading by 304%.