Chinese luxury e-commerce platform Secoo.com recently announced to appoint Regina Szeto, former media director of LVMH China and Asia Pacific, as its new brand and international public relations vice president.

Secoo said that Szeto is an industry veteran who will introduce and integrate more international brands and fashion resources to more precisely provide quality brand image solutions to brands cooperating with Secoo and expand wider international resource cooperation space.

It is said that Szeto has over ten years of experience in the fashion luxury goods sector. Szeto once worked for Calvin Klein as global advertising and marketing senior vice president and joined Shanghai LVMH Group in 2012.

Secoo is intentionally recruiting more international talents in the luxury goods sector in recent years. In 2018, the company hired Federica Marchionni, who has over ten years of luxury industry experience and previously worked for Ferrari and Dolce & Gabbana. At the beginning of 2019, former clock and watch business CEO of Gucci Group and former president of Swatch Group Michele Sofisti joined Secoo as strategic consultant for watch and jewelry business.