When it comes to on the ground presence in China, few destination marketing organizations (DMOs) match the Thailand Tourism Authority (TAT). It boasts six Mainland offices — and for good reason. Pre-COVID, the Land of Smiles came to expect more than 10 million Chinese tourists annually, the largest single source market by some distance. Thailand may be cautiously optimistic about luring Chinese tourists back in the coming months, notably through its Phuket Sandbox scheme, but in the interim, TAT continues to build out its digital presence on Chinese platforms. Most recently, it released Sawadika Run, a mobile phone game on...