Australian infant nutrition firms are increasingly adopting an omnichannel business model in their operations in China, with firms expanding from the common cross-border e-commerce (CBEC) platforms to offline ventures, including mother-and-baby shops and even opening their own stores. Read More Australian infant nutrition firms are increasingly adopting an omnichannel business model in their operations in China, with firms expanding from the common cross-border e-commerce (CBEC) platforms to offline ventures, including mother-and-baby shops and even opening their own stores. Leave a Reply [Cancel reply](/omnichannel-retail-in-china-how-australian-infant-nutrition-firms-are-expanding-offline-and-online-reach/#respond) [Cancel reply]