On Thursday, Baidu’s App released data concerning trending topics during the current 2021 Double Eleven Shopping Festival . The report explored the interest and changes of Chinese consumers during the current year’s Double Eleven Shopping Festival from online search data. Consumption demand seems to be driven by categories such as beauty and skin care, smart home and pet products, among which searches for beauty and skin care are up by 46% and is the top of all categories. The anti-monopoly policy of the platform economy is accelerating, and the choices of consumers reflects the changes of the e-commerce industry under...