BMW Asia has collaborated with the Orchard Road Business Association (ORBA) to take over the digital billboard on the side of Mandarin Gallery, allowing consumers to experience the new BMW 7 Series. From 7pm to 10pm daily, consumers as far as 1km away will experience the 45-second or 90-second journey through the 7 Series and its latest innovations. Using AR technology, consumers can also participate in various social media contests and experience exciting aspects of the 7 Series. At 100m in height above street level, and 18m in width, BMW said this is the highest billboard in Singapore today. The...