Buy now pay later brand Atome has decided to pause its business in Hong Kong after three years due to unpredictable and depressed macro environment. The last transaction date was on 31 March. In a conversation with MARKETING-INTERACTIVE, Atome’s spokesperson said the company made a conscious and planned decision to pause its business in Hong Kong at the start of the year due to unpredictable and depressed macro environment for the foreseeable future. “We have since refocused our resources on growing our core business in Southeast Asia, which remains healthy with strong and sustainable customer and transaction volume growth,” said...