“It’s going from a league that no-one considered to one that everyone does,” says Adam Kelly. The IMG Media President is talking about the Saudi Pro League, whose profile has skyrocketed this year following soccer superstar Cristiano Ronaldo’s move to Al Nassr at the end of 2022. A flurry of transfer activity this summer that has seen some of Europe’s top players making the switch to the Gulf state has turned the league into the sports story of the summer. This has led to a raft of ethical questions directed at players and managers, mainly related to Saudi Arabia’s hardline...