NEW DELHI : The Pokémon Co. and its American partner, software developer Niantic Inc., have launched the popular mobile game Pokémon GO in Hindi. As part of the expansion plans, the companies have allocated ?125 crore over five years for activities like advertising and marketing. Niantic plans to add more Indian languages to the game gradually. The companies are seeking to engage Indian audiences, considering Hindi’s status as the sixth largest language in Asia. This is the 10th country, where they have localized content, with some Pokémon characters now sporting Hindi names to enhance their appeal. During his visit to...