Translated by Clementine Martin Published on Sep 20, 2023 Pepe Jeans celebrated half a century of existence this weekend in London, with a photo exhibition of its numerous campaigns and a dinner in honor of its new muse, Lila Moss. Pepe Jeans Works from fashion photography legends like Bruce Weber, David Sims and Tom Munro, among others, were on display, perfectly capturing the brand’s young and original British DNA. The event was held at The Loft, on Scrubs Lane, Shepherd’s Bush, not far from the early offices of the Shah brothers, who founded Pepe Jeans on a Portobello Road market...