As the entertainment world continues to evolve post-pandemic, Ampere Analysis’ Guy Bisson offered a compelling look at the global film industry’s current state and its trajectory in 2025 during a presentation at the European Film Market. With the global box office still recovering from the pandemic’s devastating impact and streaming taking an increasingly dominant role in how audiences consume content, Bisson offered a sharp insight into where the market is heading and what it means for film production, distribution and financing. A Shifting Landscape “The global market, valued at $800 billion, is essentially split in two,” Bisson explained. “Half of...