Liang Jun, LeEco's new chief executive officer replacing Jia Yueting, sent his first personnel appointments email after taking the new role.
Liang is promoting four executives, according to leaked copies of the email.
Ren Guanjun was appointed marketing communications and marketing senior vice president of Letv.com and CMO of Letv Zhixin, reporting to Liang directly. After the promotion, Ren will be responsible for the overall planning, execution, and supervision of marketing communications and marketing of Letv.com and Letv Zhixin.
Bi Lin was appointed human resources vice president of Leshi Internet Information & Technology Corp., Beijing, reporting to Liang directly. Bi will be responsible for the human resources management of Letv.com.
Lian Lei was appointed human resources director of Letv Zhixin and will be in charge of the human resources management of Letv Zhixin. Lian will report to Bi.
Liu Xiaopeng was appointed senior director of finance of Letv Zhixin to assist the company's CFO to complete financial management and accounting tasks. Liu will report to Letv Zhixin's CFO Liu Shuqing.