March 15 is Consumers' Day in China and this week Yoee.com pledged to offer online consumers the cheapest online air tickets to destinations within China.

The website, owned by Beijing Youyi Aviation Service, made a public commitment to double compensate consumers for any difference in price for tickets found elsewhere online.

This commitment is a direct response to the discount airfare ads that are spreading on the Chinese Internet. Many Chinese travelers already know that some aviation companies or air ticket agents claim low-priced tickets in their advertisements, but when consumers phone to book, they only find that the cheap tickets are gone and only higher-priced tickets remain. Yoee.com wants to change this lack of confidence by offering double compensation.

Currently China's online travel websites like Ctrip.com (CTRIP) and eLong.com (LONG) are fighting off competition with hundreds of smaller Internet booking sites. The launch last week of China's first low-fare airline, OK Air, also ushers in a new era of low-budget travel for Chinese consumers.