Chinese home appliance retailer Suning has disclosed during its spring work meeting that its new administrative head office in southern China will be set up in Guangzhou, Guangdong Province.

The new office will be responsible for the administrative issues of three provinces including Guangdong, Guangxi and Hainan. Zhou Xiaozhang, the president's assistant at Suning, will take the position of executive president of Suning's administrative head office in southern China.

Following the success of Suning's other two administrative head offices in northern China and Shanghai, respectively, the new head office in Guangzhou will take some responsibilities of administration from the headquarters of Suning and focus on the function of southern China on the production of home appliances.

Zhou says that the key objective of the new Guangzhou head office is to complete the network of chain stores in Guangdong, Guangxi and Hainan to further expand its business. Suning plans to have more than 100 chain stores in these three provinces by the end of this year.