According to China's State Administration of Radio Film and Television, the official website of China Central Television CCTV.com will soon open a nationwide Internet TV station.

SARFT says under the directions of the central leaders of the Chinese government, CCTV.com is actively promoting the preparation for the nationwide Internet TV station. While doing investigations on foreign and Chinese video websites on such aspects as content construction, technology planning and talent team, CCTV.com will decide the orientation of the Internet TV station, the overall goal and the steps for the implementation.

At the same time, it will promote the construction of the global mirror sites and start the construction of an Internet video sharing platform.

CCTV.com is working with CCTV's market research company on the investigation of the demands of users to get an overall knowledge of the habits and psychology of consumers, so as to develop customized programs and functional products to meet the demands of users.

As for when the national Internet TV station will be launched, the SARFT did not give further information.